The lead playbook for residential roofing contractors: turn the leads you already paid for into booked jobs, starting with the 5-minute follow-up.
$97 founding (then $147), code ROOF200 pre-applied, 14-day money-back guarantee.
Why the first company to respond wins the job most of the time, and the system the Blueprint gives you to be that company.
A storm rolls through on a Tuesday night. By Wednesday morning, a homeowner has water dripping through a ceiling light. She calls the first roofer she finds. Voicemail. She calls the second. A text comes back in under a minute, and an inspection is booked for that afternoon. She goes with the second roofer before the first one ever calls back.
The math is the part nobody shows you. Say your marketing brings in 40 leads a month and you close 25% of them: 10 roofs. At $4,000 a month in marketing, every booked roof costs you $400. Recover just 4 of the leads you are losing, the ones who called during a tear-off or got an estimate and then silence, and the same spend produces 14 roofs at about $286 each. Same ads. Same leads. You just stopped losing what you already paid for.
The Roofer's Blueprint fixes that. It is the capture points, the 5-minute follow-up, the estimate sequences, and the review engine, written as numbered SOPs you can run yourself or hand to your office manager or VA this week.
Total value $1,152. Founding buyers pay $97.
The complete lead playbook, explained step by step in plain language. Eight chapters, written for busy owners, not marketers: why AI wins jobs now, your lead machine map, capture points, the five automation workflows, follow-up sequences, reviews and referrals, the social content engine, and the weekly scorecard.
Every script, sequence, and checklist from the playbook, ready to copy and use. Scripts your team or a VA can run this week.
All 11 tracks, a guided companion to the playbook, not a word-for-word read. Listen in the truck, between jobs, or on the way to an estimate.
A week-by-week path from first read to working system. The first fix goes live on day one.
The prompt pack, the referral engine, the VA SOP, the review templates, the seasonal campaigns, the scaling guide, and the ROI worksheet. Every one is included free with the founding edition.
Real pages from the book. Tap any page to read it full size.
The 5-minute rule, and why the first company to respond wins the job most of the time.
The map of your whole lead machine, and how to find your three biggest leaks.
Four capture points, so the leads that already find you land in your system, not in a voicemail box.
Five step-by-step workflows, including the 60-second instant response and the missed-call text-back.
The 7-touch estimate sequence, long-term nurture, and seasonal reactivation campaigns.
Review requests after every completed job, and a referral engine that runs on the work you already did.
Job-site content that turns your phone into a lead source instead of more ad spend.
Four numbers, one scorecard, three decisions, reviewed weekly.
Copy-paste prompts for roofing contractors: ads, follow-up, reviews, and content.
The system for turning realtors, insurers, and past customers into a referral pipeline.
Hire and train a virtual assistant to run the follow-up system for you.
Plus the AI drafting guide: answer every review in minutes, the right way.
Four complete campaigns: post-storm inspections, fall checkups, spring maintenance, holiday lighting referrals.
What to do after the system is running: scale what works, kill what doesn't.
Track exactly what the system returns, job by job, in 15 minutes a week.
Audio companion added: all 11 tracks, included with the playbook.
| Option | Cost | Who runs it | Speed to result | Do you own the system? |
|---|---|---|---|---|
| The Roofer's Blueprint | $97 founding (then $147). One payment. | You, your team, or a VA | First fix live on day one; full system on the 30-day plan | Yes. Yours to keep. |
| Marketing agency | $3,000 to $10,000 a month, plus ad spend | The agency | Months of onboarding and reporting cycles | No. It leaves when the contract ends. |
| Lead brokers | Pay per lead, and the same lead is sold to your competitors | The broker | Instant, but shared | No. You rent every lead. |
| In-house marketing hire | $60,000 to $90,000 a year, before benefits | Your hire | Weeks to hire, months to ramp | Only if they build one |
Alexa Romanek, MBA, founded Pardalux after over two decades in the construction industry, watching good contractors lose jobs they had already paid to find. Most of that work was commercial and institutional, a different world from residential trades. She has appeared on Fox Business and Lifetime's Office Spaces. She founded AI Vending LLC, whose brand Robo Swirl landed Marriott and Sky Zone as clients and was featured in Entrepreneur Asia Pacific.
Roofing contractors ask these questions every day. Here are the straight answers.
The Roofer's Blueprint is an 85-page lead playbook for residential roofing contractors, with 25 templates and SOPs, 7 bonuses, the audio companion, and a 30-day implementation plan. It teaches you to capture the leads that already find you, follow up within 5 minutes, and book more of the jobs you already paid to find.
The founding edition is $97 for the first 200 founding redemptions, then the regular price is $147. The founding price runs through the code ROOF200, and the buy button on this page carries the code into checkout already entered. It is one payment, backed by a 14-day money-back guarantee.
It is built for owners of residential roof replacement companies with 2 to 20 employees who want more booked jobs without relying on lead brokers or agencies.
The Blueprint includes a 30-day implementation plan your team or a VA can follow. The first fix, the 5-minute follow-up system, can be running this week.
Stop buying the same leads your competitors buy. The Roofer's Blueprint shows you how to capture the leads that already find you: missed calls called back in 5 minutes, website visitors turned into booked estimates, and a review system that brings in steady word of mouth. Most roofers don't have a lead problem. They have a lead capture problem. The Blueprint fixes that first.
Speed wins. The contractor who follows up in 5 minutes beats the one who follows up in 5 hours, most of the time. The Blueprint gives you the exact follow-up scripts, the estimate follow-up sequence, and the objection handlers that turn "let me think about it" into signed contracts. No pressure tactics. Just a system that keeps you first in line.
A marketing agency for trade contractors typically runs $3,000 to $10,000 per month, plus ad spend, and most of them have never sold a roof. A marketing hire typically costs $60,000 to $90,000 a year before benefits. The Roofer's Blueprint is $97. It gives you the complete system an expert would build for you, in plain language your office manager or a VA can run. You don't need a marketing department. You need the playbook.
Neither, yet. Before you hire anyone, you need a system for them to run. Agencies and hires fail when there's no playbook: no follow-up process, no scripts, no measurement. The Blueprint is that playbook. Run it yourself or with your current team first. When you do hire, you'll hand them a working system instead of a blank slate.
Most roofing owners are great at roofing and drowning in everything else. The Blueprint systematizes the part that keeps owners up at night: the revenue side. Lead capture, follow-up, estimate tracking, review generation, and reactivation of old leads, all as checklists and SOPs. When marketing runs on rails, you get your time back for the work that actually needs you.
Owners of residential roof replacement companies with 2 to 20 employees. Built for non-technical owners: if you can use email, you can run this system.
"Why AI Wins Jobs Now (Not Next Year)": the 5-minute rule, the leak math, and the five jobs to automate first. Read it tonight, decide tomorrow.
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$97 $147
Total value $1,152. Founding buyers pay $97.
Code ROOF200 is applied at checkout for the $97 founding price.
The 85-page playbook ($297), the 25-item template and SOP library ($247), 7 bonuses ($529), and the audio companion ($79). When the first 200 founding redemptions are gone, the price goes to $147.
Digital download through our secure Stripe checkout. One payment, and it is yours to keep.
Tax, if any, is calculated at checkout.
Covered by the 14-day Pardalux guarantee. For a full refund, email [email protected] within 14 calendar days of purchase.
One payment of $97 at the founding price. Pardalux never sees or stores your card details.
Your download waits on the confirmation page, and a copy is emailed with your receipt. The audio companion is included.
Founding buyers receive every v1.x update free.
Read the playbook. Install the workflows. If it is not for you, email [email protected] within 14 days of purchase for a full refund.
The guarantee runs 14 calendar days from your purchase date, and refunds go back to your original payment method. Download access ends if you take a refund, and the guarantee covers one refund per customer per product. The full terms are in our Terms of Service.
Total value $1,152. Founding buyers pay $97, for the first 200 founding redemptions. Then $147.
Code ROOF200 is applied at checkout for the $97 founding price.
Running a different trade, or more than one? See all five playbooks. For the other trades: The HVAC Blueprint / The Plumber's Blueprint / The Electrician's Blueprint / The Painter's Blueprint.