The 85-page playbook
The complete lead playbook, explained step by step in plain language.
Stop Losing the Leads You're Already Paying For
You are already paying for leads, and slow follow-up is quietly handing those jobs to competitors who answer faster. Pardalux lead playbooks install the capture points, the 5-minute follow-up, and the review engine that turn those leads into booked jobs.
You already paid for the leads. We bring out the hunter in you.
The problem
Your marketing money is leaking.
- 1Missed calls that never get called back. Every one was a job you paid to find.
- 2Leads that sit for hours before anyone follows up. By then they've called three competitors.
- 3Estimates that go out and are never worked. Thousands in quoted work, sitting in a drawer.
- 4Too few reviews to win the jobs you do touch. The other guy has hundreds of reviews. You have a handful.
Lead brokers sell you your own leads back at a markup. Agencies typically charge $3,000 to $10,000 a month to report clicks while your trucks sit idle. You don't need another vendor. You need the system. Pardalux puts the power back in your hands.
The flagship product
The Roofer's Blueprint
The lead playbook for residential roofing contractors. An 85-page playbook, 25 templates and SOPs, 7 bonuses, and a 30-day implementation plan. Built for owners of residential roof replacement companies with 2 to 20 employees.
25 templates and SOPs
Scripts, templates, and checklists your team or a VA can run this week.
7 bonuses plus a 30-day plan
Extra tools and quick wins, with a week-by-week path from first read to working system.
Total value $1,152. Founding edition: $97 for the first 200 founding redemptions. Then $147.
Backed by a 14-day money-back guarantee.
The playbook library
One playbook per trade.
Pardalux builds lead playbooks for trade contractors. Each Blueprint is a complete lead playbook built for one trade, in plain language, ready to implement.
Founding edition
The Roofer's Blueprint
For residential roofing contractors. The 85-page playbook, 25 templates and SOPs, 7 bonuses, and the 30-day plan.
See the BlueprintThe HVAC Blueprint
The complete lead playbook for heating and cooling contractors: playbook, template library, bonuses, and the 30-day plan.
See the BlueprintThe Plumber's Blueprint
The complete lead playbook for plumbing contractors: playbook, template library, bonuses, and the 30-day plan.
See the BlueprintThe Electrician's Blueprint
The complete lead playbook for electrical contractors: playbook, template library, bonuses, and the 30-day plan.
See the BlueprintThe Painter's Blueprint
The complete lead playbook for painting contractors: playbook, template library, bonuses, and the 30-day plan.
See the Blueprint
Simple by design
How it works.
01
Get the Blueprint
The complete lead playbook, without hiring a marketing team.
02
Follow the 30-day plan
Implement with your team or a VA.
03
Capture the leads that already find you
Five-minute follow-up, automatic nurture, booked jobs.
74% of contractors view AI as an efficiency engine, but only about 25% of contractors are currently using AI.
ServiceTitan 2026 Residential State of the Trades
Questions
Questions, answered straight.
What exactly is a Pardalux Blueprint?
A Pardalux Blueprint is a lead playbook for one trade: a digital playbook plus the templates, SOPs, and bonuses that install the system it teaches. The Roofer's Blueprint, the flagship edition, is an 85-page playbook with 25 templates and SOPs, 7 bonuses, the audio companion, and a 30-day implementation plan. Pardalux LLC publishes the Blueprints. The company was founded by Alexa Romanek, MBA, and every Blueprint is written in plain language so an owner, an office manager, or a VA can run it.
I already pay for leads. How is this different from buying more leads or hiring an agency?
Buying more leads pours more volume into the same slow follow-up. A Blueprint fixes the follow-up itself: capture points for the leads that already find you, follow-up built on the 5-minute rule, estimate follow-up sequences, and review requests, all as checklists and SOPs you own. An agency does that work for you month after month, typically $3,000 to $10,000 a month, and the system leaves when the contract ends. A Blueprint is one payment, and the playbook, templates, and SOPs stay yours.
How much does it cost, and how does founding pricing work?
The Roofer's Blueprint is $97 for the first 200 founding redemptions, then $147. The founding price runs through the code ROOF200. The buy button on the product page carries that code into checkout already entered, so you do not have to type it. The HVAC, Plumber's, Electrician's, and Painter's Blueprints are available now, and their founding pricing is $97 for the first 200 founding redemptions, then $147. Every Blueprint is one payment. There is no subscription.
What happens right after I pay?
Checkout runs securely through Stripe. When your payment goes through, you land on the delivery page with your download, and your receipt with the same download is emailed to you. The Roofer's Blueprint download includes the playbook, the template and SOP library, the 7 bonuses, and the audio companion. To run the system you need an email address and a phone. A team or a VA is optional.
What if it does not work for my company?
Every purchase is covered by a 14-day money-back guarantee. If it is not for you, email [email protected] within 14 calendar days of purchase for a full refund. Download access ends if you take a refund, and the guarantee covers one refund per customer per product. The Blueprints teach a follow-up system. They do not guarantee specific revenue, lead volume, or business results, which depend on your market, your effort, and your execution.
Free download
Start with the 5-minute follow-up checklist.
The first fix from the Blueprint, free. See exactly what to do when a lead comes in so every call, form, and message gets answered before it goes cold.
One email with the checklist, plus occasional updates from Pardalux. No spam, ever. Unsubscribe anytime. See our Privacy Policy.