Articles for trade contractors.
Straight answers to the questions trade contractors ask every day. Written by Alexa Romanek, MBA.
How Much Should a Roofing Company Spend on Marketing?
Most residential roofers should invest 5% to 10% of revenue in marketing. Here is exactly where that money should go, and why the system behind the spend matters more than the number.
Why Your Roofing Leads Go Cold (And the 5-Minute Follow-Up Fix)
Speed is everything. A homeowner is hot for about five minutes after submitting a quote request. Here is the 14-day follow-up sequence that stops leads from going cold.
Should You Hire a Marketing Agency, an In-House Marketer, or Run It Yourself?
Agency, in-house hire, or DIY with a system? An honest breakdown of all three paths, what each one really costs, and which one fits your revenue stage.
Your Competitor Has 200 Reviews. You Have 12. Here Is How to Fix That.
Reviews decide who gets the call. Here is the step-by-step system for generating them: when to ask, what to say, and how to handle the bad ones.
Why You Keep Losing Estimates You Should Have Won
Roofers lose far more estimates to trust gaps and slow follow-up than to price. The appointment tactics and post-estimate sequence that close the jobs you deserve.
Want the full system?
These articles solve one problem each. The Roofer's Blueprint solves all of them: the complete lead system for residential roofing contractors.