Pardalux Articles https://pardalux.com/articles/ Marketing playbooks and practical advice for trade contractors. en-us Mon, 06 Oct 2026 00:00:00 GMT How Much Should a Roofing Company Spend on Marketing? https://pardalux.com/articles/roofing-marketing-budget The 5 to 10 percent rule and exactly where every dollar should go. hello@pardalux.com (Alexa Romanek) Mon, 06 Oct 2026 00:00:00 GMT https://pardalux.com/articles/roofing-marketing-budget Why Your Roofing Leads Go Cold (And the 5-Minute Follow-Up Fix) https://pardalux.com/articles/roofing-lead-followup The 14-day sequence that wins back leads your competitors gave up on. hello@pardalux.com (Alexa Romanek) Mon, 06 Oct 2026 00:00:00 GMT https://pardalux.com/articles/roofing-lead-followup Should You Hire a Marketing Agency, an In-House Marketer, or Run It Yourself? https://pardalux.com/articles/agency-vs-inhouse-vs-diy The honest math on agencies, in-house hires, and doing it yourself. hello@pardalux.com (Alexa Romanek) Mon, 06 Oct 2026 00:00:00 GMT https://pardalux.com/articles/agency-vs-inhouse-vs-diy Your Competitor Has 200 Reviews. You Have 12. Here Is How to Fix That. https://pardalux.com/articles/roofing-reviews-reputation The review system that turns happy customers into your best salespeople. hello@pardalux.com (Alexa Romanek) Mon, 06 Oct 2026 00:00:00 GMT https://pardalux.com/articles/roofing-reviews-reputation Why You Keep Losing Estimates You Should Have Won https://pardalux.com/articles/winning-roofing-estimates Inspect like a doctor, not a salesman, and stop losing on price. hello@pardalux.com (Alexa Romanek) Mon, 06 Oct 2026 00:00:00 GMT https://pardalux.com/articles/winning-roofing-estimates